Designing products that deliver results.

Hi I'm Julie, a Senior Product Designer with over 10 years in User Experience, Data Driven Design and Strategic Thinking. I lead the end-to-end design of user-centric, scalable web and mobile platforms that users love and drives business growth, delivering innovative solutions across B2B and B2C in consumer electronics, FMCG, gaming, and EdTech sectors.

Redesign of the core search experience @ BridgeU
Led the redesign and launch of a new search experience, integrating partners to successfully boost conversions.
Product design, UX Strategy, Design system
Results - 48% increase in partner views
Coca-Cola Signature Mixer microsite
Creation for a new Coca-Cola product to sit within the high-end mixers market.
Product design, design systems
Results - Launched in two markets
LG B2B Learning Management System
A gamified mobile first training platform for LG's third party retailer staff.
Product design, UX Strategy, Game Design
Results - 55.4% YOY increase of active users
Observations document for Specsavers Audiology
A UX deep dive of the current product landscape, market fit and suggested observations.
UX Strategy, Product thinking, IA
Understanding a good fit university @ BridgeU
Taking essential student needs and crafting multifaceted solutions to meet them.
Product design, UX Strategy
Results - 12% increase in profile views
Coca-Cola drinks pairing tool
An interactive pairing tool to find and educate users on new and historic Coca-Cola mixer brands and recipes.
UX, UI, IA
Results - Launched in two markets
Launching PolicyMogul for policy makers
Website redesign for real-time political monitoring SaaS product. Product UX audit and implementing a design system.
UI/UX, Design system
Results - 20% increase in sign ups
LG Playoff Predictor
An incentivised World Cup predictor championing LG's FA partnership created for LG Lounge (LG's learning management system).
Product design, IA
Results - 200% increase in tests taken YOY
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