Brief - LG wanted a way to drive traffic to it's LG Lounge training platform by highlighting its partnership with the FA, around the time of the FIFA World Cup - the LG Playoff Predictor was born.
Translating a historically print activity into a digital world - LG Lounge is a mobile first product, the predictor had to translate the well-known 'wall poster predictor' into mobile form that was considerate of the user's nostalgia.
Tasks
- A research project was undertaken to understand the complexities of the World Cup in order to make a seamless solution for an audience well adversed in the subject matter
- User journeys were created to make sure users could complete modules and enter effectively
- Strategy thinking to entice users to come back to the product more than once
Translating a historically print activity into a digital world - LG Lounge is a mobile first product, the predictor had to translate the well-known 'wall poster predictor' into mobile form that was considerate of the user's nostalgia.
Tasks
- A research project was undertaken to understand the complexities of the World Cup in order to make a seamless solution for an audience well adversed in the subject matter
- User journeys were created to make sure users could complete modules and enter effectively
- Strategy thinking to entice users to come back to the product more than once
Outcome - users had to complete modules in order to unlock qualifying rounds and guess the correct winner of the game, a leaderboard was used to encourage healthy competition. Prizes included LG products and a chance to go to the FA World Cup.
Playoff Predictor results
Comparison throughout competition period YOY
Comparison throughout competition period YOY
- Over 60k tests taken - beating target by 10%
- 8.9K match predictions were made during the competition
- Average age views increased by 2.67 - beating target of 1.59
- Beat target of users taking part in activation by 5%
- 8.9K match predictions were made during the competition
- Average age views increased by 2.67 - beating target of 1.59
- Beat target of users taking part in activation by 5%
Industry awards won
Drum Content Awards - Best internal use of content
Drum Content Awards - Best internal use of content
