Redesign of the core search experience @ BridgeU
Led the redesign and launch of a new search experience, integrating partners to successfully boost conversions.
Product design, UX Strategy, Design system
Results - 48% increase in partner views
Coca-Cola Signature Mixer microsite
Creation for a new Coca-Cola product to sit within the high-end mixers market.
Product design, design systems
Results - Launched in two markets
LG B2B Learning Management System
A gamified mobile first training platform for LG's third party retailer staff.
Product design, UX Strategy, Game Design
Results - 55.4% YOY increase of active users
Observations document for Specsavers Audiology
A UX deep dive of the current product landscape, market fit and suggested observations.
UX Strategy, Product thinking, IA
Multiple UX solutions for a single user need @ BridgeU
Taking the essential student need 'Understanding a good fit university' and crafting multifaceted solutions to meet them.
Product design, UX Strategy
Results - 12% increase in profile views
Coca-Cola - A drink pairing experience
An interactive pairing tool to find and educate users on new and historic Coca-Cola mixer brands and recipes.
UX, UI, IA
Results - Launched in two markets
Launching PolicyMogul for policy makers
Website redesign for real-time political monitoring SaaS product. Product UX audit and implementing a design system.
UI/UX, Design system
Results - 20% increase in sign ups
Increase content creation at ALTV
Understanding and creating customer journey flows for content creators within the Arabic media company.
UI, UX, UX strategy
Results - 34% increase in content uploaded
LG Playoff Predictor - Gamified learning
An incentivised World Cup predictor championing LG's FA partnership created for LG Lounge (LG's learning management system).
Product design, IA
Results - 200% increase in tests taken YOY