The Knock 2 Win game was created to highlight LG's 'Knock On' feature. The Knock On feature was to double tap the screen to come alive, the game tasked people with finding the Ace in a suit of cards by tapping on a black screen to reveal it. This brought the feature into the hands of people without a LG handset
Tap on the screen or click on the mouse to play, the screen will go black, guess when the Ace will appear and you are a winner! A set of card illustrations were also created for the game.
Over 51,000 people tried their hands at the game, make it one of LG’s most successful incentivisation campaigns, not lest because it was unaided by any media spend.
AWARDS
Gold- Communications – Brand Republic Awards
Bronze - Telecom, Utilities and Technology – IPM Awards
Bronze - Small Budget Campaign – IPM Awards
Responsibilities included: Game design, UX, digital project management, illustration & asset creation.
Credits:
Agency: Brand and Deliver
Developer: Nick Wood