Responsive website for a brand creation and integrated marketing agency.
Responsibilities included: IA, UX, digital project management & content creation.
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BRIEF
Create a responsive agency website that showcases the various projects created by the company and the services they provide.
BUSINESS GOALS
- Allow users to feel the work created not just read about it
- Increase awareness of the high-end work created
- Tell each work case study as a story
- Create a way for potential new clients to get in touch
- Reinforce the company ethos 'Make It Matter'
CHALLENGES
Each case study had to be;
- Customisable to fit the purpose of the project
- One main template in terms of build
- Allow for video or image above fold
- Show results and awards won for project
- Any staff member should be able to create a case study with ease
Each case study had to be;
- Customisable to fit the purpose of the project
- One main template in terms of build
- Allow for video or image above fold
- Show results and awards won for project
- Any staff member should be able to create a case study with ease
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PROCESS
COMPETITOR ANALYSIS
Looking at the same-sized agencies was important in this process to see what the competition were doing, as this is common with users to look at various sites at a time. With high aspirations for the future, top worldwide agencies were also analysed to stand out from the everyday. This was very important to help differentiate from the competition and vital for this project.
UX DESIGN
Working with the stakeholders I created the site structure, page naming conventions and wireframes. User journeys were created for the main tasks to make sure the tasks were as simple as possible.
Case study pages were tested in low-fi wireframes with real content to they could support the content required.
Considering animations and interactions was important to get the user to 'feel' the work and were spoke through with developers at each iteration.
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THE OUTPUT
A visual, attention grabbing website that quickly conveys the high-quality work the agency produce. Quick links to find out more about projects that lead to in-depth story-led description of the project.
A visual, attention grabbing website that quickly conveys the high-quality work the agency produce. Quick links to find out more about projects that lead to in-depth story-led description of the project.
Case study pages
Each case study was built to be fully customisable and able to uniquely tell the process of a project. These includes videos, image sliders, image carrousels and custom content blocks making it easy for any staff member to create a case study regardless of technical knowledge.
Credits:
Agency: Brand and Deliver
Developer: Kappow
Copywriter: Matthew Huckle
Developer: Kappow
Copywriter: Matthew Huckle