A fast paced, action packed game based on washing machines features.
Responsibilities included: Game design, UX, digital project management & asset creation.
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THE BRIEF
Create a game to co-inside with the release of the new upcoming LG washing machine, the game must highlight the features of washing machine in a fun, exciting way.
BUSINESS NEEDS
- Get users to understand the features of LG's home appliances through a engaging game
- Needs to highlight the TrueSteam™ and TurboWash™ features
CONSIDERATIONS
- Needs to be a fun, fast-paced, action-packed educational game
- Features need to be communicated in a fun way!
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PROCESS
DETAILED USER FLOW
A meticulous user flow was important to make sure the user had a streamlined experience; from playing the game to entering the post-game competition, this included what would happen if the player did not gain the requirements to enter the competition. The rules of play needed to be clear and therefore instructions were shown at the start of the game.
WIREFRAMES / UI
Low-fi and hi-fi wireframes were created for each page, not only for the client but to pass on to the developer. Images were created inline with game design rules and created for minimal files size but maximum effectiveness, whilst making sure the experience was seamless.
CHALLENGES
The speed of the game was a challenge, it took a bit of testing to make sure the speed was not too fast or too slow for the users.
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THE OUTPUT
The aim of this game is to destroy the invading clothes bugs with jets of TrueSteam™, the player can power up using another of LG's features; TurboWash™ and gain a life by collecting LG's icon. This solution made sure all features incorporated were as close to their true likeness as possible and communicated these features to the user in a fun way. A competition element was added to the campaign and it was featured across LG's social channels.
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RESULTS
The game was a huge success and supported by a social media campaign. The competition had 16% more entries than predicted by the client.
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Credits:
Agency: Brand and Deliver
Character Design: Nick Wood
Developer: Alper Arslan